With the referral link below, get 10% off your first Ultra Premium order!
To take advantage of the Ultra Premium referral, simply click on the Ultra Premium referral link or scan the QR code on the photo to generate a promo code to be indicated in your shopping cart. You will then receive a 10% discount thanks to the Ultra Premium referral.
Ultra Premium Direct is a French dog and cat food brand that has become a benchmark for premium kibble sold online. Founded in 2013 by Sophie and Matthieu Wincker, two animal lovers, it offers high-quality kibble and wet food rich in animal protein, at factory-direct prices that make premium nutrition affordable for everyone.
The Ultra Premium Direct concept is built on a simple idea: cutting out the middleman. By selling its products straight from the manufacturer to the consumer, the brand offers high-end pet food at a far gentler price than the big brands sold in pet stores or at the vet. No more choosing between quality and budget: every owner can give their companion healthy food without breaking the bank.
This model quickly won people over. Recognised in 2021 by the French Tech 120 programme, Ultra Premium Direct is one of the most dynamic French pet food brands and now brings together a large community of dog and cat owners across France.
Ultra Premium Direct recipes are designed to respect the natural diet of dogs and cats, which are carnivores first and foremost. Animal protein is at the heart of every formula, with grain-free or low-grain recipes for better digestibility. The ingredient lists are transparent and designed to support vitality, a shiny coat and a healthy weight.
The range is particularly comprehensive: kibble and wet food for puppies, kittens, adults and seniors, formulas for small, medium and large breeds, and recipes for neutered or indoor cats, sensitive digestion or weight control. Every owner can find the French-made food best suited to their pet’s age, size and specific needs.
The subscription is one of the brand’s biggest strengths. It gives you 10% off every order and automatically delivers kibble and wet food at the pace you choose. Delivery frequency, products and address can be changed at any time, and the subscription can be cancelled free of charge after two deliveries. No more remembering to buy a new bag or carrying it home from the shop.
Parcels are delivered quickly to your home, your workplace or a pick-up point, with accurate tracking and the option to reschedule if you are away. You even get a reminder when your bag is running low, so the bowl is never empty.
Ultra Premium Direct enjoys an excellent reputation among its customers, who praise the quality of the products, how much their pets enjoy the recipes and the speed of delivery. Verified reviews on specialist platforms regularly show ratings above 4.5 out of 5. The customer service team, known for its responsiveness, helps owners choose the right recipe or adjust their subscription.
For more than ten years, the brand founded by a couple of animal lovers has pursued the same mission: making quality nutrition accessible to as many dogs and cats as possible. It is the ideal place to take care of your four-legged friend’s health while keeping your budget under control.
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