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With the referral link below, get 15% off your first Bash order!
To take advantage of the Bash referral, simply click on the Bash referral link or scan the QR code on the photo to generate a promo code to be entered in your cart. You will then receive a 15% discount thanks to the Bash referral.
ba&sh is a French women’s ready-to-wear brand founded in Paris in 2003 by two close friends, Barbara Boccara and Sharon Krief. Its name, formed from the first letters of their first names, has become synonymous with chic, bohemian and effortless Parisian fashion, now available in more than 40 countries. Dresses, blouses, knitwear, shoes and accessories: ba&sh dresses women who want to combine elegance and freedom in their everyday lives.
Friends since high school, Barbara Boccara and Sharon Krief created ba&sh with a simple idea in mind: designing the ideal wardrobe they could not find anywhere else. The first store opened in 2004 on rue des Saints-Pères, in Paris’s 7th arrondissement, followed by a first location outside the capital in Marseille and the launch of the online store in 2008.
Success came quickly and the brand expanded internationally across Europe, Asia, the Middle East and North America, where it opened a flagship store in New York in 2024. With around 300 points of sale worldwide, ba&sh has become one of the leading names in contemporary French fashion.
The ba&sh style is recognizable at first glance: fluid and flattering cuts, delicate prints, pleasant fabrics such as silk, linen and cashmere, and carefully crafted details. The brand is particularly renowned for its dresses, which have become true iconic pieces, as well as for its blouses, cozy sweaters, jackets and jeans.
Each collection is designed to be easy to wear and easy to mix and match, from the office to a dinner with friends. Accessories complete the brand’s universe with shoes, boots, bags, belts and jewelry that add the finishing touch to a look that is both chic and relaxed.
ba&sh places responsibility at the heart of its growth through its “Walk on the bright side” program. The brand has earned B Corp certification, which recognizes companies that meet high social and environmental standards. It is gradually relocating part of its production to the Mediterranean region and is actively working to reduce its carbon footprint.
ba&sh is also involved in causes close to its heart, including the fight against violence towards women alongside the association Women Safe & Children, as well as promoting diversity and inclusion within its teams around the world.
Customers can discover ba&sh collections in the brand’s own stores, in many department stores or directly on the official website. The online store features all of the season’s new arrivals, detailed information on sizes and fabrics, and an attentive customer service team to assist with every order.
Since 2025, the brand has also extended its universe to well-being with ba&sh Wellness, which brings together comfortable clothing and inspiring retreats, a way of extending its optimistic and sunny lifestyle. More than twenty years after its creation, ba&sh continues to win over women looking for elegant, joyful and responsible fashion.
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