30 years ago, Loumia and Shama Hiridjee, two women with a new vision of femininity, created Princesse tam.tam, the adorable troublemaker of French lingerie. Princesse tam.tam offers women the freedom to be themselves, in their own bodies and minds. For 30 years, Princesse tam.tam has been challenging codes to get off the beaten track. Princesse tam.tam has reinvented men’s underwear for women; revolutionized the world of lingerie by making it fashionable: from flashy colors to prints; launched the new pyjamas: chic and fun and never old-fashioned again; rethought swimwear to stay beautiful and stylish at the beach; invented a new wardrobe, loungewear, a relaxed fashion for every day. Princesse tam.tam now offers a complete wardrobe!